Blog - PRM (Partner Relationship Management)
PRM (partner relationship management) is the combination of practices and software that help manage your channel partners effectively. Our articles cover the gamut of PRM and focus on how to select and use PRM software to get the most out of your channel program.
4 Partner Program Best Practices that Save Time, Money, and Headache
In our work with partner programs of all sizes and configurations, we have been asked how to accomplish many things within our Partner Relationship Management (PRM) solution. Our experience has revealed a handful of best practices that will help you build a successful channel program and avoid missteps.
Partner Training Delivery Optimization
Trained partners are successful partners. But what’s the best way to deliver training to your channel partners? Read to find out.
HubSpot and Channeltivity PRM Integration Overview
Channeltivity’s HubSpot Edition provides point and click connectivity between your PRM and HubSpot CRM, so your channel team gets all the benefits of a powerful PRM while other stakeholders within your organization get the data they need in the CRM they are accustomed to using.
The 4Ps to Partner Process Automation Readiness
When you’re getting your proverbial ducks in a row to automate your partner process there are four key areas that you must have in place before you begin to implement, or even choose, a Partner Relationship Management (PRM) solution or other automation. The below 4 P’s are the building blocks to any successful program and […]
Channeltivity Releases HubSpot CRM Edition
Charlotte, North Carolina, – February 4, 2019 – Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, today announced the release of the Channeltivity HubSpot edition, enabling organizations that depend on HubSpot CRM to seamlessly access their Channeltivity partner channel data without ever leaving HubSpot. With the newly released Channeltivity HubSpot Edition, Channel Managers can […]
Channeltivity Named A ‘Strong Performer’ in PRM Report by Independent Research Firm
Charlotte, North Carolina, – November 7, 2018 – Channeltivity, a global leader in Partner Relationship Management software solutions, today announced that the company has been named a “Strong Performer” in the October 2018 report, “The Forrester Wave™: Partner Relationship Management, Q4 2018,” by Jay McBain at Forrester Research, Inc.[1] For this report, Forrester evaluates companies based on […]
External: Partner Relationship Management (PRM) Comes Of Age
Just posted on go.Forrester.com, Jay McBain gives an important overview of the current PRM market and state of the channel. “The PRM market is growing because more executive teams, as well as channel, marketing, and sales professionals, are recognizing the impact of third-party influencers in getting to new buyers. They are placing trust in PRM […]
Channel Partner Profile: Your List of Essential Data
A channel partner profile might not be the flashiest part of your partner program or PRM portal, but if created thoughtfully, having a strong profile can be one of the most impactful elements for a successful program. Having the right partner profile will help you recruit and manage new channel partners as well as aid in […]
Channeltivity Releases Channel Partner Training and Certification Module
New functionality enables customers to create, promote and automate the delivery of training materials, test knowledge, and track partner progress from right within their partner portal. Charlotte, NC., Oct. 26, 2017 – Channeltivity today introduced the Channel Partner Training and Certification module to their cloud-based Partner Relationship Management (PRM) solution. This new module was designed […]
Teaching Channel Partners to FISH
No one sets out to intentionally build a channel full of lazy partners. Channel technology is implemented and processes efficiencies created, but we still have channel managers manually doing things for partners. Why? We aren’t teaching partners to fish! We are all familiar with the adage: Give a man a fish, and you feed him […]
